The Greater Akron Motorcycle Club Poker Run project centered on creating a bold promotional poster and matching t-shirt design to generate excitement for the club’s annual ride event. The goal was to capture the spirit of motorcycle culture while clearly communicating the event and its major incentive: the chance for participants to win a Harley-Davidson Street Bob motorcycle.
The design system focused on strong, high-impact graphics that translate effectively across both print and apparel. Typography, layout, and visual elements were developed to feel rugged, energetic, and authentic to the riding community while remaining clear and legible from a distance. The final designs function as both promotional materials and wearable memorabilia, helping build anticipation for the event while giving riders a piece of the experience to take home.