This project focused on developing a refined brand identity system for Kisling, Nestico and Redick, an Ohio-based personal injury law firm. The goal was to create a visual identity that communicates strength, trust, and professionalism while modernizing the firm’s presence across both physical and digital environments. Research began by analyzing legal industry branding, focusing on how typography, symbolism, and color are used to convey authority and credibility.
The identity centers around a bold lion mark that represents strength, protection, and advocacy for clients. A restrained color palette, strong typographic hierarchy, and clean layout system were developed to ensure consistency across multiple touchpoints. The visual system was applied to signage, environmental graphics, print collateral, and digital displays to demonstrate how the brand could function cohesively within a real-world law firm setting. The result is a professional and modern brand identity designed to reinforce trust while elevating the firm’s visual presence.